Upcoming Event

September 2021 Graphic

PRSA September Virtual Luncheon: Turning Your Audience Into Advocates

Join the PRSA Austin Chapter on Thursday, September 16th from 12:00 pm - 1:00 pm for a virtual event with the Texas School for the Deaf (TSD) as we hear about brand advocacy from the Texas School for the Deaf’s own Public Information Officer Gabriel Cardenas and Outreach Specialist Keena Miller.

As communications leaders for TSD, both Gabriel and Keena have led the charge on supporting internal and external communications for the federally-funded school. Each present a unique position that several nonprofits and government communications specialists find themselves in--needing to communicate a cause awareness campaign, but not being able to advocate for it themselves. The importance of creating brand advocates in the community is crucial to the success of TSD’s communications and the school as a whole. For instance, they dealt with a public campaign years ago to fight to keep the land for the campus when several real estate investors were seeking the highly sought after property in the heart of central Austin downtown. It was the community advocates that got them through. In addition, Keena and Gabriel will share some of the work they have done for the students, staff, teachers and families in the midst of the COVID-19 pandemic, adjusting systems and processes to make more effective policies for communication.

We are honored to welcome Texas School for the Deaf to this important discussion we can all learn from with PRSA Austin. Be sure to register and see you Thursday, September 16 at noon to 1 p.m. on Zoom!

More about Texas School for the Deaf:
Texas School for the Deaf is a place where students who are deaf or hard of hearing including those with additional disabilities, have the opportunity to learn, grow and belong in a culture that optimizes individual potential and provides accessible language and communication across the curriculum. Our educational philosophy is grounded in the belief that all children who are deaf and hard of hearing deserve a quality language and communication-driven program that provides education together with a critical mass of communication, age, and cognitive peers, as well as language- proficient teachers and staff who communicate directly in the child’s language.

Texas School for the Deaf is established as a state agency to provide a continuum of direct educational services to students, ages zero through twenty-one, who are deaf or hard of hearing and who may have multiple disabilities. TSD is also directed to serve as a statewide educational resource center on deafness, providing a variety of educational services to families, students, programs and professionals throughout the state working with persons who are deaf or hard of hearing.

WHEN: Thursday, September 16, 2021; 12 - 1 p.m.
WHERE: Virtual Program (Zoom - a link will be provided with registration)
COST: $5 - PRSA Members and Students / $10 - Non-Members 




Meet the Panel

Keena Miller, Community Relations Program Specialist, Texas School for the Deaf

 Keena Miller

Gabriel Cardenas, Public Information Officer, Texas School for the Deaf

Gabriel Cardenas








Texas School for the Deaf (TSD) aspires to be a premier leader in bilingual education that challenges each student to reach their full potential. Recognizing this vision, the Public Information Officer’s goal is to create an effective communications conduit between the school and the public. 

Promoting the school and educating the public about the amazing educational accomplishments and the variety of services and programs provided by TSD will not only attract more community partners but also visibility to elected state leadership.

The outcome will be more financial support to continue TSD’s mission and increased educational outcomes for TSD students.

Follow the Desk of the PIO blog.