When you pay for traditional publicity, its easy to measure your ROI. However, that all changes when thinking about earned media. Everyone wants it. We all love when we get it. But how do we break it down into something we can track and measure? Come hear the challenges and solution to Whataburger's Holiday Retail and Competitive Analysis Case Study and learn about Hahn's unique data science method for delivering results and providing measurement impact. 

Join PRSA Austin and Hahn on June 13th at 8:30 a.m. for a breakfast conversation and walk away with a new tool in your ROI toolbox for your clients and C-Suite! Speakers include Michael Griebe and Tim Weinheimer from Hahn. We invite you to join us for this intimate discussion and professional development over light breakfast and coffee.  

WHEN: Tuesday, June 13, 2023 from 8:30 a.m. - 9:45 a.m.

WHERE: Hahn | 5203 Brodie Ln, Austin, TX 78745

DETAILS: FREE for PRSA Austin Members and PRSSA Students || $10 for Non-members and Chapter Prospects

Registration is required. Click here to register. 

Meet our Speakers

Michael Griebe

Michael is a professional economist and statistician that specializes in applying quantitative and economic analysis to practical business problems.  He manages a team of data scientists, analysts and engineers to develop quantitative models to answer difficult questions.  His techniques are rooted in statistics and econometric methods. The outputs of his team’s work range from presentations, to reports, to automated reports, to internet-based dashboards. 

Prior to working as a professional economist, Michael taught (5 years) and studied (7 years) economics at the University of Oxford. He has an MPhil from Oxford University and a B.A. from the University of Texas. He was the president of graduates at St Edmund Hall and a member of three Senior Common Rooms. Having taught undergraduates for many years, he is well-versed in both the application and communication of econometric results and methods.

Tim Weinheimer

Tim will tell you he knows he’s ‘arrived’ in his career by getting to do mental time travel in helping clients and teams see what’s next. His everyday goal is to go from me to we by co-creating new, relevant ideas that work for customers and work that excites team members.

Tim works with clients to develop engagement strategies to stay ahead of the curve by leveraging the latest in customer experience intelligence through data and insights. He led integrated communications development for energy brands including Oncor Electric Delivery, Propane Education & Research Council (PERC), Smart Electric Power Alliance (SEPA) and El Paso Electric. His experience in food & beverage include brand marketing and new product launches for Kraft Foods, ConAgra Foods, Hershey’s, and the Texas Beef Council. His strategies have resulted in winning PR Week’s Best Public Sector Campaign of the Year, ADDY Awards, and Sabre Awards for measurement and evaluation.

Tim's integrated and mobile marketing experience covers a broad range of Fortune 500 companies and associations, government and nonprofit clientele. He led the development of digital departments and teams while working for some of the world's leading agencies including Ketchum, The Richards Group and Ogilvy & Mather. Tim recently received his certificate from the Rice University Global Energy Leadership Program.  He’s also the author of The Robot Apocalypse: How Brands Can Survive and Thrive in the Age of AI.

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