Master's Breakfast: Whataburger's Holiday Retail and

Competitive Analysis Case Study

Join PRSA Austin and Hahn on June 13th at 8:30 a.m. for a breakfast conversation and walk away with a new tool in your ROI toolbox for your clients and C-Suite! Speakers include Michael Griebe and Eva Aivaliotis from Hahn. 

When you pay for traditional publicity, its easy to measure your ROI. However, that all changes when thinking about earned media. Everyone wants it. We all love when we get it. But how do we break it down into something we can track and measure? Come hear the challenges and solution to Whataburger's Holiday Retail and Competitive Analysis Case Study and learn about Hahn's unique data science method for delivering results and providing measurement impact. 

We invite you to join us for this intimate discussion and professional development over light breakfast and coffee.  

WHEN: Tuesday, June 13, 2023 from 8:30 a.m. - 9:45 a.m.

WHERE: Hahn | 5203 Brodie Ln, Austin, TX 78745

DETAILS: FREE for PRSA Austin Members and PRSSA Students || $10 for Non-members and Chapter Prospects

Registration is required. Click here to register


Meet our Speakers

Michael Griebe

Michael GriebeMichael is a professional economist and statistician that specializes in applying quantitative and economic analysis to practical business problems.  He manages a team of data scientists, analysts and engineers to develop quantitative models to answer difficult questions.  His techniques are rooted in statistics and econometric methods. The outputs of his team’s work range from presentations, to reports, to automated reports, to internet-based dashboards. 

Prior to working as a professional economist, Michael taught (5 years) and studied (7 years) economics at the University of Oxford. He has an MPhil from Oxford University and a B.A. from the University of Texas. He was the president of graduates at St Edmund Hall and a member of three Senior Common Rooms. Having taught undergraduates for many years, he is well-versed in both the application and communication of econometric results and methods.

Eva Aivaliotis

Eva HEva is a locally raised, globally minded communications professional with more than 13 years of experience working with travel, hospitality, food & beverage and non-profit businesses. She curates and execute holistic media relations plans, while serving as a valuable resource for a range of media and digital influencers.

Eva was most recently a Communications Manager at Visit San Antonio, where I worked for more than 12 years until July 2020 due to the global pandemic. In that role, she did a range of PR work such as national media pitching, writing, media hosting, outer-market media missions and more—all to tell the destination story of San Antonio.





Thank you to our sponsor: Hahn