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PRSA Austin Chapter May 2016 Happy Hour
Social Media Storytelling & Value of Influencers
Join us for the May Happy Hour at Mean Eyed Cat on Wednesday, May 25 from 6 to 8 p.m. for a discussion about Social Media Storytelling & the Value of Influencers. This happy hour includes featured guests from Dell, IBM and Hahn Public Relations for networking and a discussion about:
- Tips to develop a rock star social media and influencer relations strategy
- Examples of social and influencer campaigns that have rocked and flopped and how you can learn from their experience
- Tips for keeping up with the latest social media tools like Snapchat and Facebook Reactions for business
About Alison J. Herzog, Marketing Director, Global Social Business & Digital Strategy, Dell:
Alison works as a marketing director with ownership of global social business and digital marketing strategy for Dell. Her focus at Dell is on creating a customer centric experience through creation of scalable infrastructure, best practices, and optimal grounds for breeding innovative thought leadership in the digital sphere. You can find her on Twitter at @alisonjherzog.
About Amy Tennison, Social Business Strategist, IBM:
Over the past 7+ years, Amy has helped a variety of B2B & B2C organizations build plans to take advantage of social technologies and activate their employee base. Amy joined IBM to head up the earned social media strategy for IBM's Social Business Software Category Team. Currently, she’s focused on how to engage clients, employees, advocates and influencers around the www.ibm.com/social-business/ content.
About Matthew Lyle, Social Media Strategist, Hahn Public:
While interning at GSD&M, Matthew discovered he could make an immediate impact at the agency by building up its social media competency. During his time at the agency, Matthew taught internal classes on social media and mobile practices, launched social media listening as a new agency service offering, and brought strategic insights to clients. Matthew’s current role at Hahn Public is providing social media strategic guidance to current clients including content planning, content creation, competitive audits, data analysis and trend spotting.
Register online now!
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