Of all marketing activities, PR can be the most difficult to measure, especially as the scope of our work continues to grow. But measure we must if we want to continue to earn marketing budget and – most important – drive results.

The PRSA Austin Chapter June luncheon will focus on monitoring, measurement, reporting, ROI and analytics. Our panelists – representing local agencies, national agencies, and in-house teams – will share best practices for proving the worth of PR and using this knowledge to guide strategy moving forward. Additionally, the group will discuss preferred metrics, valuable tools and suggested approaches for creating useful reporting processes. Attendees will leave with a better understanding of how to develop and implement measurement plans to not only prove the value of PR, but improve the effectiveness of PR moving forward.

Register today!

• Julie French, Director of Communications Operations at Dell
• Nicole Pampe, Vice President of Cohn & Wolfe
• Kristen James, Senior Account Executive at Pierpont Communications
• Starr Million Baker, APR, CEO, Owner of INK Public Relations (moderator)

• Registration opens at 11:30 a.m. and attendees should plan to arrive by 11:45 a.m.
• The program will begin promptly at noon

• Full buffet lunch included with registration fee
• Complimentary parking available at Green Pastures

• Members and Students*: $35 (How do I become a member?)
• Non-Members: $45