Check out PRSA Austin Chapter's upcoming event!

Learn how to help your brand stand out and engage with your customers in the digital age. 

In the dynamic digital environment, brands are challenged with breaking through the noise, getting discovered and connecting with consumers, and doing this authentically and at scale is difficult. Consumers are more informed than ever before and often ignore or grow weary of traditional advertising and brand marketing.

Three panelists will be joining PRSA Austin to share tips and best practices in building and maintaining a digital community.

Attendees will learn:

• How to make your brand stand out in the digital space
• How to humanize your brand and build authentic relationships with audiences
• Community management best practices, including tips on how to respond to negative reviews and feedback

About our speakers:

Alison Kwong, PR and Communications Manager, Bazaarvoice

Alison Kwong is the Public Relations and Communications Manager at Austin-based software company Bazaarvoice where she leads public relations, corporate communications and employee communications initiatives for the company. Prior to joining Bazaarvoice, Alison worked at National Instruments for four years on the company’s in-house global PR team. Before that, she held roles at full-service PR agency Weber Shandwick representing a variety of technology, healthcare and B2B clients. Alison served on the PRSA Austin Chapter’s Board of Directors from 2011 to 2017 and was recognized by PR News as a Rising PR Star 30 & Under in 2016. Currently, Alison is a board member for Austin Women In Digital, a member association for women in digital marketing, advertising and communications.

Claire Winslow, President and Senior Strategist, Best Practice Media

Claire Winslow is the President and Senior Strategist at Best Practice Media, a boutique social media marketing agency in downtown Austin. Best Practice Media specializes in content creation and curation, daily engagement, digital advertising and online reputation management. Claire holds an MBA from the University of Texas, and is a regular contributor to social media marketing talks and panels for small businesses. She and her agency brought the global conference Social Media Week to Austin (#SMWATX) for the first time in 2017, which given Austin's enthusiastic response, is a tradition they continue each year. Austin's third annual Social Media Week will be hosted downtown in February 2019.

Rafiq el Arculli, Senior Social Media Strategist, Spredfast

Rafiq el Arculli is a Senior Social Media Strategist at Spredfast, an Austin-based social media management software company that makes it easy for brands to connect with the people they care about. He specializes in crafting social, engagement and content strategies for Fortune 500 brands across numerous verticals. Prior to joining Spredfast, Rafiq spent three years at T3, an independent Austin advertising agency, developing social strategies and working with creative teams to produce content and bring campaigns to life. He began his career by spending four years at Cohn & Wolfe, where he managed digital and social public relations for brands in the energy, hospitality and sustainability industries.

Register online now to learn what you need to know about building a strong digital community!**