There’s no question that media relations has evolved over the years – attention spans are shorter, communications campaigns are more integrated, new technologies have emerged and there are different avenues for getting your message across. So, how do we break through the noise and share our stories with the press?

Who better to ask than the members of the media who we pitch every day? This month, we’ve assembled a panel of experienced local press to share their perspectives on media relations and interacting with PR practitioners. During this luncheon, hear firsthand from a daily newspaper, a monthly magazine and a broadcast news station and learn what they consider to be the most effective methods of communications. During this event, we’ll discuss:

• Tips, tricks and best practices for successfully pitching the media
• What differentiates good and bad media relations
• How journalism and media relations have evolved over the years with the emergence of social media and new technologies
• What types of content and press materials resonate with media

Don’t miss this unique opportunity to hear directly from the folks we’re trying to reach when pitching our news and telling our stories. 

Space is limited, so register today!

About our Sponsor:

Ketner Group is a PR and marketing communications agency headquartered in Austin, TX. For over 21 years, we’ve worked closely with our clients to fully understand their public relations and marketing communications objectives and build a strong client-agency partnership. Our clients never refer to us as "the PR agency." We're so much more. We work as a seamless extension of your team, and you can trust in our reliability and honesty.

Knowing that our PR and marketing communications skills help our clients reach their goals is what motivates us every day. Our Austin, Texas public relations agency believes in transparency, collaboration, and constant innovation so our clients can trust that they’re getting the most honest and effective public relations campaigns. Whether they're based here in Austin, Texas or thousands of miles away, every client receives the dedicated attention of our experienced and motivated team.

• Tara Doolittle: Tara Doolittle is the Viewpoints editor for the Austin American-Statesman and is in charge of the editorial pages and online commentary. She began as a rookie reporter in 1997 and has worked with the newspaper’s reporting teams covering education, city hall and lifestyle.
• Erin Quinn-Kong: Erin Quinn-Kong is the editor-in-chief of Austin Monthly and the editorial director of Austin Monthly, Austin HOME and austinmonthly.com. A Missouri native, she attended the University of Missouri School of Journalism and worked in New York City as an editor at Allure and Us Weekly before moving to Austin in 2008.
• Haley Cihock: Haley Cihock is Executive Producer for KXAN. With 15 years of experience in broadcast news, she writes, edits and manages a team of producers, anchors, editors and field reporters working on the noon newscasts across two channels.
• Dan Susong (moderator): Dan Susong is Senior Vice President & Deputy General Manager of Edelman’s Austin office. For nearly a decade, he has directed Edelman programs for corporate, consumer tech and B2B brands – including branding, message development, crisis communications and global event management.

• Registration opens at 11:30 a.m. and attendees should plan to arrive by 11:45 a.m. for a buffet lunch.
• The program will begin promptly at noon.

• Lunch included with registration fee
• Complimentary parking available

• Members: $35 (How do I become a member?)
• Students*: $35
• Non-Members: $45