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With the multitude of social media platforms and tools to choose from in today’s saturated digital environment, how can you find the right strategy to make your organization’s content stand out?
To learn the do’s and don’ts behind a strong digital strategy, PRSA Austin invited marketing experts from social media marketing and management company, Spredfast, and software solutions leader Silicon Labs to share how digital marketing and social media can help businesses make a big impact. Spredfast Digital Marketing Manager Ary Esfahani, Spredfast Senior Events Marketing Manager Grace Gittinger and Silicon Labs Director of Corporate Marketing Deirdre Walsh will participate in a moderated Q&A discussion to explore how companies can create memorable, buzz-worthy social campaigns with a focused digital strategy. Our speakers will also explore challenges in digital marketing and share how social media can help PR and communications professionals tell their stories and better connect with their audiences.
Light appetizers and beverages will be provided.
Speakers include:
Ary Esfahani, Digital Marketing Manager at Spredfast
Ary Esfahani is the Digital Marketing Manager at Spredfast where she leads digital marketing strategy for the company. In her role, she oversees social media marketing, search engine optimization and email marketing and creates impactful digital campaigns for each of the company’s social media channels. In addition, Ary leads event promotion and integration of social media for in-venue experiences at Spredfast. Prior to joining Spredfast in 2015, Ary held various marketing and social media roles at Flash Tattoos, BancVue and BCBGMAXAZRIA Group.
Grace Gittinger, Senior Events Marketing Manager at Spredfast
Grace Gittinger brings over 10 years of event marketing experience to Spredfast. In her role as Senior Events Marketing Manager, Grace is responsible for developing the company’s event strategy and roadmap, leading strategic relationships with customer and partners, and leading the planning and execution for the company’s marquee events, including the 3-day Spredfast Summit and the immersive Social Suite during SXSW Interactive. Prior to joining Spredfast, Grace held multiple event marketing roles at Kennedy Creative, AlliedPRA and Capital City Events.
Deirdre Walsh, Director of Corporate Marketing at Silicon Labs
Deirdre Walsh is the Director of Corporate Marketing at Silicon Labs. With more than 15 years of experience in digital, marketing and B2B technology, Deirdre is dedicated to creating innovate campaigns that make measurable business impact. In her current role, she leads strategy and oversees a team that manages campaign planning, website user experience, demand generation, advertising, content marketing, community building and social media. Prior to joining Silicon Labs, Deirdre held various digital marketing at Jive Software and National Instruments.
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| Location: |
Spredfast Austin Headquarters, 200 W Cesar Chavez, Suite 600, Austin, Texas 78701
- Free Parking: Entrance to the garage is on Colorado street, between 2nd and Cesar Chavez. Parking is free after 5:30 p.m. Tell the gate attendant that you're a Spredfast guest, and you will need to park past the second gate (which does not open until 5:30 p.m.).
- To get to the Spredfast office: Take the elevators to the lobby from the garage. Walk out of the garage elevators area, turn right to the main lobby area, and find the other set of elevators. There will be someone downstairs to help guide. Spredfast is on level 3.
- Complimentary drinks and light appetizers will be provided.
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