As PR practitioners continue to evolve their approach to content, it’s more important than ever before to stay on top of digital trends and understand how a new content creation mindset can set your efforts apart.
In today’s digitally focused world, organizations and brands must now create compelling video content on a consistent basis to be successful. Learn how to address this shift through an episodic strategy that differentiates brands and attracts cord-cutting millennial audiences.
Attendees will learn:
- The essential five-part story structure
- The anatomy of episodic video content
- How to market like a media mogul
About our panelist:
Douglas Bohrer, Digital Strategist
Doug is an accomplished, forward-thinking leader in the digital and social space, consistently pushing Hahn Public’s clients into the future with strategic campaign development. As a digital strategist, Doug leads a multitude of creative initiatives from ideation to execution for the firm’s clients. He provides proactive, strategic counsel on all digital initiatives as well as insights related to digital trends. Over the years, Doug has built an exceptional digital work portfolio with some the world’s top consumer brands including Whataburger, Nike, Procter & Gamble, NASCAR, 3M, Mercedes Benz, Taco Bell, Coca-Cola, Nestle, Allstate and Capital One. Doug holds a bachelor’s degree in communication from George Mason University.
Register online now to learn what you need to know about creating episodic content!**
