The weather’s getting warmer, the days are getting longer, and we’re getting closer and closer to the month of March. If you’re in the PR industry, this time of year can only mean one thing – it’s SXSW season.

SXSW has become a massive event—every year the Interactive portion seems to bring in more and more attendees, organizations, and brands hoping to capture the attention of the masses. It’s the place to see and be seen, where connections are made, and where innovative ideas can turn into the “next big thing.” But are you really taking the right steps to sift through the SXSW the noise and actually make an impact for yourself or your company?

This month, we’re setting out to answer that very question by bringing in a panel of SXSW industry veterans who will share their experiences and advice on making the most of your presence at one of the largest conferences around. From official SXSW Convergence tracks like SXgood and SouthBites, must-attend parties and events, and hangouts to meet media and influencers, the opportunity to meet the right people and be effective with your presence (and budget) at SXSW is within reach - but creativity is key. Join us to hear straight from PR industry pros who have been there, done that, and know what it takes to make it big at SXSW without breaking the bank. 

Space is limited, so register today!

• Laura Beck: Laura is a 20+ year PR and marketing professional who has a deep affinity for working with technology startups. Laura has helped dozens of tech companies find ways to execute a strong brand and media presence at SXSW and has organized successful events at the show.
• Morgan Catalina: Morgan is the executive producer of SXSW Eco and also SXSW Interactive’s convergence track, SXgood. She shapes the direction of these events, including vision and strategy, and oversees elements of the program including content and format, brand engagement and partnerships.
• Omar Gallaga: As the technology culture writer for the Austin American Statesman and the “Digital Savant” blogger for Austin360, Omar has been attending and covering SXSW for years.
• Ben Gaddis (moderator): Ben is the Chief Innovation Officer of T3. He champions innovation throughout the agency, working with internal and external teams to envision, develop and incubate breakthrough technology for clients via T3’s Innovation Labs.

• Check-In: 11:30 a.m. to noon
• Program: 12 to 1 p.m.
• Attendees are encouraged to arrive by 11:45 a.m. for lunch. Program will begin promptly at noon.

Chez Zee, 5406 Balcones Dr. Austin, TX 78731

• Lunch included with registration fee
• Free parking available

• Members: $35 (How do I become a member?)
• Students*: $35
• Non-Members: $45