It’s no secret that we’re living in a world where the lines between PR, Marketing, and Advertising are increasingly blurred. The silos of yesteryear in which these three disciplines worked independently are dissipating, and we’re now learning how to efficiently serve our clients and stakeholders while simultaneously playing well in the sandbox with a slew of other internal and external teams and agencies. So what’s the secret to succeeding in this evolving professional era which requires a jack of all trades, master of all approach to PR, Marketing, and Advertising?

This month your PRSA Austin Chapter has assembled a panel of speakers across all three disciplines to share their experience and suggestions on navigating this ever-changing terrain. As you enjoy lunch, they will discuss:

• How to approach a collaborative project at the start
• Benefits and pitfalls of integrated communications
• The potentially amplified success of working in concert
• Ways to improve a strained relationship with a partner team/agency
• How to take advantage of the resulting learning opportunities

Join us for this timely conversation on how to get the job done, together.

Space is limited; register now to reserve your spot. 

• Olga Kazakova: Olga is a Marketing Director at Indeed, the world's #1 job site. Olga has background in PR, advertising and marketing, and has a passion for the technology sector. In her role at Indeed, Olga leads the job seeker and employer experience for marketing.
• Eric Webber: Eric is a 33-year veteran of the ad and PR business and the PR Director at McGarrah Jessee, a 150-person branding agency. In addition to his day job, he teaches in the Stan Richards School of Advertising & PR at UT and is a sometimes magazine writer. 
• Sam Davidson: Sam Davidson has been in public relations and marketing for more than 25 years, working in New York, Dallas and her home for the last fifteen years, Austin Texas.  Currently Sam is principal of Cultivate PR, a boutique agency she started in 2008 with a strong hospitality and lifestyle focus and an incredibly talented team that specializes in public relations, social media and content, events and field marketing.
• Sean Thompson (moderator): Sean is a co-founder, Partner, and Creative Director at lookthinkmake, an Austin advertising and public relations agency now in its eighth year. Previously, he was a member of the University of Texas faculty, where he directed the Texas Creative sequence in the Stan Richards School of Advertising and Public Relations. His journey in the industry first began as an art director at Leo Burnett in Chicago.

• Registration opens at 11:30 a.m. and attendees should plan to arrive by 11:45 a.m. for a buffet lunch.
• The program will begin promptly at noon.

• Lunch included with registration fee
• Complimentary parking available

• Members: $35 (How do I become a member?)
• Students*: $35
• Non-Members: $45