
Join PRSA Austin for a luncheon on June 20 with guest speaker, Justin Foster Register Today
Event Description
A brand is no longer just a necessity for consumer-facing companies. Nor is it just the external packaging or image or logo. The brand is the spiritual center of an organization and it is a leader's chief responsibility to nurture it, protect it and promote it. When done properly, a great brand solves a thousand business problems and becomes a flywheel of excellence. Brand strategist and author Justin Foster of the branding firm Root + River will share his insights on what it takes to become a great brand, how to differentiate in a sea of sameness and how to make your culture your #1 competitive advantage.
About Justin ()

For more than a decade, Fortune 1000 corporations and self-aware entrepreneurs have turned to Justin Foster for a new way to think — and be. Justin is a branding and social strategist, speaker, coach, consultant, and author, all under his Foster Thinking practice.
His two books, Oatmeal v. Bacon: How to Differentiate in a Generic World and Human Bacon: A Man’s Guide to Creating an Awesome Personal Brand, introduced and unpacked his original concept: the world’s most interesting brands and people honestly embrace their unique, inherent allure and become irresistible — like bacon.
Justin believes when you connect to your heart, it changes how you see the world. He shares and teaches this message as co-founder of the intrinsic brand practice Root + River. After 43 years in the pacific northwest, Justin moved to Austin, TX in 2014 - where he soaks up the creative energy, outdoors, live music, BBQ and tacos!
Event Details
Date: Thursday, June 20, 2019
Time: 11:30 a.m. to 1 p.m.
- Registration opens at 11:30 a.m. and attendees should plan to arrive by 11:45 a.m. for lunch.
- The program will begin promptly at noon and includes interactive dialogue with speaker
Location: Amplify Credit Union | Esperanza Crossing - The Community Room
2800 Esperanza Crossing Building 2
Austin, TX 78758
- Lunch included with registration fee
- Free Parking available. Please park on the front row of Top Golf parking lot
Register online now!*
*Online registration will close on Monday, June 17. Walk-ins welcome to pay at the door.
Cost to attend:
Event Sponsor:

**Registrants must be designated as students in our database to receive the student price. Please contact [email protected] for assistance registering as a student.
PRSA Austin Chapter has a no refund policy. Substitutions are allowed at no charge.
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