Join PRSA Austin for a luncheon on June 20 with guest speaker, Justin Foster
Register Today

Event Description

A brand is no longer just a necessity for consumer-facing companies. Nor is it just the external packaging or image or logo. The brand is the spiritual center of an organization and it is a leader's chief responsibility to nurture it, protect it and promote it. When done properly, a great brand solves a thousand business problems and becomes a flywheel of excellence. Brand strategist and author Justin Foster of the branding firm Root + River will share his insights on what it takes to become a great brand, how to differentiate in a sea of sameness and how to make your culture your #1 competitive advantage. 

About Justin (@fosterthinking)
Justin Foster

For more than a decade, Fortune 1000 corporations and self-aware entrepreneurs have turned to Justin Foster for a new way to think — and be. Justin is a branding and social strategist, speaker, coach, consultant, and author, all under his Foster Thinking practice.

His two books, Oatmeal v. Bacon: How to Differentiate in a Generic World and Human Bacon: A Man’s Guide to Creating an Awesome Personal Brand, introduced and unpacked his original concept: the world’s most interesting brands and people honestly embrace their unique, inherent allure and become irresistible — like bacon.

Justin believes when you connect to your heart, it changes how you see the world. He shares and teaches this message as co-founder of the intrinsic brand practice Root + RiverAfter 43 years in the pacific northwest, Justin moved to  Austin, TX in 2014 - where he soaks up the creative energy, outdoors, live music, BBQ and tacos!

Event Details

Date: Thursday, June 20, 2019

Time: 11:30 a.m. to 1 p.m.

  • Registration opens at 11:30 a.m. and attendees should plan to arrive by 11:45 a.m. for lunch.
  • The program will begin promptly at noon and includes interactive dialogue with speaker

Location: Amplify Credit Union | Esperanza Crossing - The Community Room

2800 Esperanza Crossing Building 2 
Austin, TX 78758
  •  Lunch included with registration fee
  • Free Parking available. Please park on the front row of Top Golf parking lot

Register online now!* 

*Online registration will close on Monday, June 17. Walk-ins welcome to pay at the door.

Cost to attend:

Event Sponsor:

Business Wire




**Registrants must be designated as students in our database to receive the student price. Please contact [email protected] for assistance registering as a student.

PRSA Austin Chapter has a no refund policy. Substitutions are allowed at no charge.